Montag, 09.12.2019 06:37 Uhr

Publishers woo Youngsters, target Influencers

Verantwortlicher Autor: Jochen Raffelberg Frankfurt, 04.02.2019, 15:17 Uhr
Nachricht/Bericht: +++ Mixed News +++ Bericht 4887x gelesen

Frankfurt [ENA] International media in June will discuss new concepts on reclaiming the younger generation for quality journalism, strengthening women’s role in media, stemming the impact of influencers and presenting digital revenue models. The World Association of Newspapers and News Publishers (WAN-IFRA) said today at their forthcoming meeting they would scrutinize “the gap between news brands and audiences.”

The news leaders said in a statement announcing the combined 71st World News Media Congress 2019, the 26th World Editors Forum and 3rd Women in News Summit in Glasgow from June 01-03, growing evidence suggested that young adults failed to “understand our mission.” WAN-IFRA also asked: “We have always focused on producing and delivering quality journalism at an affordable cost. What if, for the younger generation, this is no longer enough?” WMNC.19 would examine the many ways to reconnect newsbrands with the people that will influence future societies. The meeting brings together publishers and owners of newspapers and connects editorial executives on issues that matter for the future of independent and free news publishing.

The Women in News (WIN) Summit is a gathering to support WAN-IFRA’s initiative to increase women’s leadership and voices in news through capacity building, training and advocacy. Key topics at the Scottish conference include niche reporting, which faced an overwhelming volume of scientific data and papers but also unsubstantiated opinion and an ever-growing number of “influencers”. Delegates will also learn about new income from digital sources as revenue from advertising keeps plummeting. WAN-IFRA will examine publications putting content behind paywalls: Wired, The New Statesman, Vanity Fair, New York magazine and Bloomberg, all announcing paid-content initiatives; BuzzFeed started a quasi-membership program for readers at $5/month.

Additionally the permanence of blockchain-based publishing – the fact that a piece of content, once published, cannot be modified or deleted – makes it attractive to investigative reporting sites and anyone else who is subject to censorship, hacking, or cyberattack. According to WAN-IFRA it has value as a tool for preventing governmental or corporate interference in publishing. Blockchain also is seen as having potential to help publishers realize their old dream of micropayments for content. Glasgow is a significant center for media and home to the headquarters of BBC Scotland, STV and major press titles including The Herald, The Daily Record, The Scottish Sun and Scottish Daily Mail.

With formal representative status at the United Nations, UNESCO and the Council of Europe, WAN-IFRA says it derives its authority from its global network of leading news publishing companies and technology entrepreneurs, and its legitimacy from its 80 national association members representing 18,000 publications in 120 countries. The Frankfurt-based non-profit and non-governmental organization also represents 12 news agencies, ten regional press organizations, and many individual newspaper executives.

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